Tudget | Branding
Tudget is a start-up travel company that provides flight tickets and hotel booking services online. With the message ” Travel on your budget”, the company would like to make travel possible for everyone.
Project type: Branding
Role: Designer
Tools : Adobe Illustrator, Indesign, Photoshop.
Globe
Plane
Calligraphy
Tudget logo
Challenges
The original logo is limited to a typeface, making it difficult to communicate the company’s services. Plus, the pastel color pallete chosen for the brand does not provide enough contrast to make the logo stand out, limiting its application.
Original logo
New logo
#0766D4
PANTONE 2727C
#EFEFEF
PANTONE 663C
#FFFF
PANTONE /
Solutions
Adding symbols with a hand-written font made it more fun, which aligned better with their audience. Using a single color helps establish the brand. The royal blue color communicates a sense of energy. In doing so, the problem of versatility is solved.
I chose to do something unique to convey the concept of travel by incorporating a pattern of a world map in an engraving style. Radiating lines spread over the map reflect the company’s global coverage.
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